Website Design Services for Therapists + Independent Practitioners
Thoughtfully designed Squarespace websites that help you build trust, connect with your ideal clients, and grow your practice with confidence.
More than a beautiful website.
Your website should do more than simply exist—it should reflect the quality of your care.
Whether you're opening a new private practice or your current website no longer reflects where your business is today, I'll guide you through a collaborative design process that results in a professional online presence you're proud to share.
Website Design Services
Choose the level of support that's right for your practice.
Launch Website
A polished, professional website for practitioners who already have an established visual brand they love and are ready to begin building their professional online presence.
$1,900
What’s included:
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Personalized planning questionnaire
Content planning
User experience strategy
Website structure
Goal setting
-
Professional copywriting guidance throughout the project
SEO-minded website copy drafted for each page
Collaborative revisions to ensure your website sounds like you
-
Fully custom Squarespace website (up to 3 pages)
Responsive design for desktop, tablet, and mobile
Image sourcing and selection
Custom icons and graphics
CSS enhancements where needed
Online booking platform integration
HIPAA-conscious contact form setup, when applicable
-
Standard on-page SEO
Backend SEO settings
Meta titles and descriptions
Image optimization and accessibility best practices
-
Website launch
Personalized website guide
14 days of post-launch support
Signature Website
A comprehensive website for growing private practices with an already-established brand that need additional space to showcase their services, answer common questions, and build trust with prospective clients.
$2,600
What’s included:
-
Personalized planning questionnaire
Content planning
User experience strategy
Website structure
Goal setting
-
Professional copywriting guidance throughout the project
SEO-minded website copy drafted for each page
Collaborative revisions to ensure your website sounds like you
-
Fully custom Squarespace website (up to 5 pages)
Responsive design for desktop, tablet, and mobile
Image sourcing and selection
Custom icons and graphics
CSS enhancements where needed
Online booking platform integration
HIPAA-conscious contact form setup, when applicable
-
Standard on-page SEO
Backend SEO settings
Meta titles and descriptions
Image optimization and accessibility best practices
-
Website launch
Personalized website guide
14 days of post-launch support
Complete Practice Launch
Perfect for practitioners starting from scratch who need both brand foundations and a custom website to confidently launch their new private practice and attract their ideal prospective clients.
$3,500
What’s included:
-
I’ll design a brand that reflects your practice and feels aligned with your professional identity. You’ll receive:
A full suite of logos
Font pairing selections
Color palette
Branded graphics/icons
Brand Guidelines
-
Personalized planning questionnaire
Content planning
User experience strategy
Website structure
Goal setting
-
Professional copywriting guidance throughout the project
SEO-minded website copy drafted for each page
Collaborative revisions to ensure your website sounds like you
-
Fully custom Squarespace website (up to 5 pages)
Responsive design for desktop, tablet, and mobile
Image sourcing and selection
Custom icons and graphics
CSS enhancements where needed
Online booking platform integration
HIPAA-conscious contact form setup, when applicable
-
Standard on-page SEO
Backend SEO settings
Meta titles and descriptions
Image optimization and accessibility best practices
-
Website launch
Personalized website guide
14 days of post-launch support
Starting from scratch?
Many of my clients come to me with little more than a practice name and a vision for the future.
If you're opening a new practice without an established brand, the Complete Practice Launch package includes both your brand foundation and your website. We'll begin by creating a cohesive visual identity—including a custom logo, color palette, typography, and a simple brand guide—then use it to design a website that feels polished, professional, and unmistakably yours.
Every website includes:
Website Strategy
We'll begin by getting to know your practice, your goals, and the clients you hope to reach through a personalized discovery process.
Copywriting Guidance
I'll help shape clear, welcoming, SEO-minded website copy that reflects your voice and connects with potential clients.
Custom Website Design
Every website is thoughtfully designed from the ground up in Squarespace and optimized for desktop and mobile devices.
SEO Foundations
Every page includes foundational on-page SEO and backend optimization to help your practice become more discoverable online.
Launch Support
I'll handle launch day and provide two weeks of post-launch support to ensure everything runs smoothly.
Personalized Website Guide
You'll receive a custom guide so you can confidently make simple edits and updates after launch.
Which package is right for you?
Launch Website
This package is a great fit if...
✔ You already have a logo and visual brand you love.
✔ You're launching a new practice or replacing a simple website.
✔ You need a polished online presence with all the essentials.
Signature Website
This package is a great fit if…
✔ You offer multiple services or specialties.
✔ You want to answer common client questions before they inquire.
✔ You're ready for a website that can grow alongside your practice.
(My most popular package.)
Complete Practice Launch
This package is a great fit if...
✔ You're opening your practice from the ground up.
✔ You need both brand foundations and a custom website.
✔ You want one designer to handle your brand foundations and website—from your first ideas to launch day.
Real Projects. Real Practices. Real Results.
A few examples of how Heartleaf has helped health and wellness professionals create websites that reflect the care they provide.
Before
After
Modernizing an Outdated Website for a Healing Touch Practice
(Natural Transitions, Launch Website)
The Challenge:
Natural Transitions had an outdated WordPress website with broken image links, a non-functioning contact form, and a design that no longer reflected the professionalism of the practice.
The Approach:
After learning about Pat's services, ideal clients, and goals, I designed and built a completely custom Squarespace website that was easier to navigate, visually inviting, and simple for her to maintain.
The Outcome:
The finished website transformed an outdated, difficult-to-maintain site into a polished, user-friendly online presence that better reflected the professionalism and care behind Pat's practice.
Building a Brand and Website from the Ground Up
(Unearthed Psychotherapy, Complete Practice Launch)
The Challenge:
As Courtney prepared to launch her private practice, she needed both a professional visual identity and a website that would reflect her personality while helping potential clients feel comfortable reaching out.
The Approach:
Together, we developed her brand foundations—including her logo suite, color palette and typography—before designing a custom Squarespace website that carried those elements throughout every page.
The Outcome:
The finished website gives Courtney a cohesive, recognizable online presence that feels welcoming, genuine, and ready to grow alongside her practice.
Creating a Thoughtful Online Presence for a New Therapy Practice
(Marilyn Adams Therapy, Signature Website)
The Challenge:
Marilyn was opening her private practice and needed a website that would communicate professionalism while helping young adults feel understood before they ever scheduled their first appointment.
The Approach:
Working collaboratively, we organized her content, refined messaging, and designed a custom Squarespace website focused on clarity, warmth, and ease of use across both desktop and mobile devices.
The Outcome:
The finished website reflects Marilyn's approachable style and provides prospective clients with a welcoming first impression that supports the beginning of the therapeutic relationship.
What it’s like to work together:
A thoughtful, collaborative approach from start to finish, designed around you.
Building a website shouldn't feel overwhelming. I'll guide you through step by step, keeping the process organized, collaborative, and tailored to your practice so you always know what comes next.
1
Discover + Design.
Every project begins with getting to know you and your practice.
During the discovery phase, we'll talk through your story, services, goals, ideal clients, and vision for your website. Using everything we've discussed, I'll design a fully customized Home Page and develop a live desktop and mobile version for your review.
2
Review + Refine.
Together, we'll make sure everything feels just right.
You'll explore your Home Page on both desktop and mobile, reviewing the design, messaging, functionality, and overall experience. From there, you'll share any feedback—whether it's a small tweak or a larger revision—and I'll refine the design until it feels like a true reflection of your practice.
3
Build the rest.
Once your Home Page is approved, I'll bring the rest of your website to life.
Each page is thoughtfully designed to create a cohesive experience, following the visual style and structure we've already established. When the site is complete, you'll have another opportunity to review everything before final revisions are made.
4
Launch with confidence.
It's time to share your new website with the world.
After your final approval, I'll launch your website and make sure everything is running smoothly. You'll also receive two weeks of complimentary post-launch support, so if any questions come up as you settle into your new site, I'll be here to help.
Why I Design Exclusively in Squarespace
I intentionally build every website in Squarespace because it's a platform I trust—and one I know my clients can confidently use long after launch.
Squarespace offers the flexibility to create fully customized, professional websites while remaining simple enough for you to make everyday updates without relying on a developer.
With Squarespace, you'll enjoy:
An intuitive editing experience
Responsive mobile design
Reliable hosting and security
Affordable monthly plans
A platform that's built to grow alongside your practice
Heartleaf Design Studio is an independent Squarespace Circle Member and recommends Squarespace because of the experience it provides clients—not because of paid sponsorship.
Frequently Asked Questions
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Not at all! I'll guide you through the copywriting process from start to finish. I'll provide guidance, questions to help you organize your thoughts, and draft copy where appropriate, so you never have to start with a blank page.
-
No branding? No problem. My Complete Practice Launch package includes everything you need to establish a cohesive visual identity, including your logo, color palette, font pairings, and other brand foundations before we begin designing your website.
-
Absolutely! Whether your current website feels outdated, no longer reflects your practice, or simply isn't working as well as you'd like, I'd be happy to discuss whether a redesign is the right fit.
-
Yes! Thanks for Squarespace's ease of use, many of my clients enjoy managing their own minor updates and edits.
-
All Heartleaf websites are custom designed and built on Squarespace. I love Squarespace because it's reliable, secure, easy for clients to update, and provides everything most private practices need without the ongoing maintenance required by some other platforms.
-
Most projects are completed within 4–8 weeks, depending on the package you choose, the amount of content involved, and how quickly feedback is provided throughout the project.
-
Yes! I offer flexible payment plan options to make investing in your website more manageable. I'd be happy to walk you through the available options when you get in touch.
-
Yes! After your website launches, you can choose from several ongoing support options if you'd like help with updates, additional pages, or continued improvements as your practice grows.
Learn more about ongoing website support → Click Here
-
Every website includes 14 days of complimentary post-launch support to help with any technical questions, minor updates, or adjustments as you get comfortable with your new website. If you'd like continued support after that, ongoing website support options are available.
-
Not at all! Heartleaf Design Studio works remotely with health and wellness practitioners across the United States.
Frequently Asked Questions
-
Not at all! I'll guide you through the copywriting process from start to finish. I'll provide guidance, questions to help you organize your thoughts, and draft copy where appropriate, so you never have to start with a blank page.
-
No branding? No problem. My Complete Practice Launch package includes everything you need to establish a cohesive visual identity, including your logo, color palette, font pairings, and other brand foundations before we begin designing your website.
-
Absolutely! Whether your current website feels outdated, no longer reflects your practice, or simply isn't working as well as you'd like, I'd be happy to discuss whether a redesign is the right fit.
-
Yes! Thanks for Squarespace's ease of use, many of my clients enjoy managing their own minor updates and edits.
-
All Heartleaf websites are custom designed and built on Squarespace. I love Squarespace because it's reliable, secure, easy for clients to update, and provides everything most private practices need without the ongoing maintenance required by some other platforms.
-
Most projects are completed within 4–8 weeks, depending on the package you choose, the amount of content involved, and how quickly feedback is provided throughout the project.
-
Yes! I offer flexible payment plan options to make investing in your website more manageable. I'd be happy to walk you through the available options when you get in touch.
-
Yes! After your website launches, you can choose from several ongoing support options if you'd like help with updates, additional pages, or continued improvements as your practice grows.
Learn more about ongoing website support → Click Here
-
Every website includes 14 days of complimentary post-launch support to help with any technical questions, minor updates, or adjustments as you get comfortable with your new website. If you'd like continued support after that, ongoing website support options are available.
-
Not at all! Heartleaf Design Studio works remotely with health and wellness practitioners across the United States.
Ready to create a website that truly reflects your practice?
Whether you're opening a private practice or ready for a website that finally feels like you, I'd love to help.