Professional Website + Visual Branding Services for Health + Wellness Practitioners
Serving Bridgewater, Harrisonburg, Staunton, + beyond.
Working with Health + Wellness Practitioners since 2022.
The clients I work with are often the go-getter, endlessly busy, passionately driven types. They know they’re doing what they truly love (and getting paid for it!), and they have big dreams for their growing practice, but they can get overwhelmed by (or just don’t have the time for) website design, management, and visual brand design. That’s where I step in!
(Own a business in a different industry? No problem! Learn more about my different industry experience here.)
Ashley Collier
Owner + Designer
Giving my clients peace of mind with professional design.
I’ve worked with mental and physical health and wellness practitioners since 2022 and have a professional understanding of the website, brand, and graphic design trends within this industry. I specialize in minimalistic brand, website, and graphic design and approach every project using modern, yet timeless, trends to ensure longevity for the designs and to allow my clients to stand out against their competition.
My website design services cover everything your practice needs to establish a strong, cohesively branded online presence that attracts your ideal clients or patients. I also include copywriting assistance, graphically designed elements where wanted and needed, and interactive website features. My visual brand design services provide everything needed for a strong in-person and online branded presence. Clients also receive a full suite of custom logos, a professionally curated color palette and font library, graphic elements such as patterns, shapes, and custom illustrations.
Picture this:
just a few months from now…
✔️ Your business officially has professional visual branding.
✔️ Your new, branded website is up and running, done completely for you.
✔️ You have an entire suite of logos to choose from, so you always have a version of your logo that presents well.
✔️ Your thoughtfully and strategically designed website is attracting your dream clients.
✔️ Your booking software is integrated with your new website so clients can easily book themselves into appointments, classes, and more.
✔️ You have clarity on your brand (colors, font selections and graphic elements) and know how to use them consistently for success.
✔️ Your custom icons and graphic elements are leveling up your advertising and marketing efforts.
✔️ Your dream clients are taking your business more seriously thanks to your consistent visual branding and intentionally designed website.
If that sounds like your dream, you’re in the right place.
Partnering with Heartleaf Design Studio for your visual branding and website design is like partnering with peace of mind. With Heartleaf, your website design and maintenance needs are handled, and your website and branding applications are working to attract your target clientele 24/7. Ready to get started?
Heartleaf’s All-Inclusive Thrive Package
Visual Brand + Website Design Service Package
For all of you health and wellness practitioners who are ready to invest in your business and watch it thrive, this package was designed with you in mind. After our time together, you’ll come away with a strong, cohesive branded identity and a visually stunning, user-friendly website that conveys your unique value and attracts your dream clients. This comprehensive package will help you establish a professional presence both online and in person that resonates with your target audience and drives business growth!
Timeline: 6-8 weeks
Starting at $4,500
Includes:
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Website planning and visual branding questionnaires
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Moodboard, primary & secondary logos, font selections, color palette, favicon, custom icons, graphic elements, and brand guidelines.
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All of your business’ new branding, including logos, custom icons, and graphic elements will be delivered to you electronically in screen- and print-ready formats.
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Up to 5 pages on Squarespace, optimized for mobile & desktop, online booking or HIPAA integration, if needed
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Strategic content planning and professional, SEO-minded copywriting to ensure clear and compelling message
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Standard SEO setup on-page and backend to improve search engine visibility
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Complimentary support for any technical issues, minor updates, or adjustments during the first 14 days after launch.
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2 branded Instagram and Facebook launch graphics to promote your new brand and website
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1 branded business card design that can be customized with up to 4 different names
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You’ll receive a website guide personalized for your website to assist you with minor updates and changes you may wish to make, as well as Brand Guidelines to ensure you’re using your new brand consistently in your marketing and advertising efforts.
Psst… Just need one service or the other? Learn more about my different web design packages here, and my different brand design packages here!
Partner with Heartleaf Design Studio and transform your business.
Here are just a few reasons my clients hire me to handle their website and brand design needs:
“I know how I want my brand to feel, but I don’t know how to make it happen with colors and logos, and I want a professional website that makes my clients take my business seriously.”
“I’m scaling my practice after almost 10 years and I’m ready for a complete rebrand of my business. I need new logos, updated service icons, and a new website.”
“My branding and website don’t really reflect my business anymore and my logo is seriously outdated. I need modern branding and a web design that will attract modern clients.”
Heartleaf’s Tried-and-True Design Process:
Visual Brand Design:
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I’ll learn all about your origin story, services, goals, and specific branding needs during our Discovery Period.
Then, I’ll design three mood boards to represent the different ways we can go with the feel and style of your branding. This important step ensures we’re on the right track before moving forward.
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Next, three initial logo concepts are designed in line with the desired style, feel, colors, and goals. After you choose and we revise the winning logo concept, logo variations and logo marks are designed (and revised if needed) to make up your new logo suite.
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Custom icons to represent your services and unique graphic elements (shapes and patterns) are designed, revised, and approved. Not sure what you need? We’ll discuss it before we get started!
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All print-ready and screen-ready logos, graphic elements, and icons are created and organized into a labeled folder system and delivered to you along with your Brand Guidelines PDF, with tips for ensuring consistency and success with your new branding.
Website Design:
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I’ll learn all about your origin story, services, goals, and specific website needs during our Discovery Period. Then, I’ll design and create a fully functioning mobile and desktop Home Page for your review.
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You’ll scroll a live version of your Home Page on mobile and desktop for content accuracy, design, style, usability and functionality. Then, you’ll send back any major or minor revision requests.
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After revisions and once the Home Page is approved, the entire website will be built out according to the same styles, designs, and layouts and sent to you for review and any revisions are made if requested.
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Once you approve your new website, it’s time to launch it! All websites come with a complimentary 2 weeks of support from the date of launch.
Ready for your business’ stunning, intentionally designed visual branding and website?
Now Booking for 2026
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Now Booking for 2026 •
Some of the brands that have put their trust in Heartleaf:
Meet the Creative Mind Behind Heartleaf Design Studio.
Hi there, I’m Ashley! (she/her)
I partner with each of my clients on their professional journey to help their business reach its full potential. From completely customized Squarespace website design with copywriting services, to professional branding, graphic design, and all of the marketing essentials, I walk with and guide each of my clients every step of the way toward a shared goal: seeing their business thrive!
My goals for you and your business:
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Give your business a professional, cohesive visual identity, and the strong online and in-person presence it needs to thrive.
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Give you more time for running your business and for yourself, by handling the professional design needs for your entire business.
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Watch your business succeed and help you navigate new projects, promotional opportunities, booking platforms, and more.
Availability for most large-scale projects is on a first come, first served basis. To ensure each client’s projects receive the time and attention they deserve, I schedule a limited number of clients per project period. Inquire about availability on my contact page.
Web Design
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Brand Design
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Graphic Design
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Web Design • Brand Design • Graphic Design •
Professional Design Services for Health + Wellness Practitioners
Serving the Shenandoah Valley & Beyond
