Visual Branding Services for Mental and Physical Health + Wellness Practitioners
Building brand recognition through a cohesive visual branding strategy. Logos, color palettes, font libraries, graphics, & more.
Attract your ideal clients + build brand recognition with professional visual brand design.
Many hear “branding” and “logos” and think they are one and the same. Logos are an important part of branding, but they aren’t a business’ “branding” alone.
Visual branding includes a primary and secondary color palette, a primary logo and logo variations, a custom word mark, a primary and secondary font library, and unique graphic elements (such as floral effects, custom illustrations, color blocks, and repeating patterns), and other important elements.
Consistency in branding is key in ensuring brand recognition.
Consistent branding on your business cards and brochures, storefront, promotional products, social media posts, website, and everything in between will elevate your business’ presence and boost recognition and awareness of your business, both online and in-person.
My branding clients also receive a Brand Style Guide to ensure they’re applying and using their new brand elements consistently and to the best benefit of their business.
Imagine this:
not long from now…
✔️ Your business officially has professional visual branding.
✔️ You have an entire suite of logos to choose from, so you always have a version of your logo that presents well.
✔️ You have brand colors with specific instructions on how to use your primary and secondary color palettes.
✔️ You have beautifully paired fonts and tips for consistency in using them.
✔️ Your unique icons and graphic elements for your business and services are leveling up your advertising and marketing efforts.
✔️ Your business’ visual branding elements are improving your overall appearance and reputation, both online and in person.
✔️ Your dream clients are taking your business more seriously thanks to your consistent visual branding.
You can rest easy knowing…
Your branding has been strategically and intentionally designed to attract your target clientele and Heartleaf has all of your brand’s visual design needs handled.
Heartleaf’s Visual Brand Design Process:
1. Learn + Design
After I learn all about your business, services, and specific branding needs during our Discovery Period, I’ll design three mood boards to represent the different ways we can go with the feel and style of your branding. This important step ensures we’re on the right track before moving forward.
2. Logos, Revisions, + Alternates
Next, three initial logo concepts are designed in line with the desired style, feel, colors, and goals. After you choose and we revise the winning logo concept, logo variations and logo marks are designed (and revised if needed) to make up your logo suite.
3. Graphic Elements
Custom icons to represent your services and unique graphic elements (shapes and patterns) are designed, revised, and approved. Not sure what you need? We’ll discuss it before we get started!
3. File Delivery + Guide
All logos, graphic elements, and icons are created and organized into a labeled folder system and delivered to you along with your Brand Guidelines PDF, with tips for ensuring consistency and success with your new branding.
Ready for stunning, intentionally designed visual branding for your business?
Comprehensive brand design packages that fit your budget.
These comprehensive visual branding packages will help you establish a professional presence both online and in person that attracts with your target clientele and drives business growth when used consistently.
Heartleaf’s Ultimate Visual Brand Design Package
Logos, Color Palette, Font Pairings, Custom Icons, + Graphic Elements
Ideal for businesses that are ready for a strong, cohesively branded presence that will attract your ideal clients. Come away with unique, professional, visually stunning branding that appeals to and attracts your dream clients.
Timeline: 5-6 Weeks
Starting at $2,200
Includes:
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To learn more about your business, your mission, and your goals.
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Moodboard, primary & secondary logos, logo variations, font selections, color palette, favicon, and graphic elements
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All logos, graphic elements, and custom icons are designed and delivered in an organized, labeled folder system.
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You’ll receive Brand Guidelines to ensure you’re using your new branding consistently in your marketing and advertising efforts for the best return on your investment.
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For more marketing essentials such as design for business cards, brochures, flyers, or even storefront signage, Heartleaf has you covered.
Heartleaf’s Mini Visual Brand Design Package
Logos, Color Palette, + Font Pairings
Perfect for beginning businesses and those with a smaller budget. This mini visual branding package includes all the basics your business needs to get begin attracting your dream clients: logos, color palettes, and font pairing selections.
Timeline: 4-5 Weeks
Starting at $1,800
Includes:
-
To learn more about your business, your mission, and your goals.
-
Moodboard, primary & secondary logos, logo variations, font selections, and color palette.
-
All logos are designed and delivered in an organized, labeled folder system.
-
You’ll receive Brand Guidelines to ensure you’re using your new branding consistently in your marketing and advertising efforts for the best return on your investment.
-
For more marketing essentials such as design for business cards, brochures, flyers, or even storefront signage, Heartleaf has you covered.
Partner with Heartleaf and transform your business.
This time a few months from now, your business could have an entire suite of new logos, color palettes, font pairings, and unique, custom icons and graphics, working hard (through consistent use) to attract your dream clients.
Here are just a few reasons my clients hire me to handle their visual brand design needs:
“I know how I want my brand to feel, but I don’t know how to make it happen with colors and logos, and I want…my clients take my business seriously.”
“My branding doesn’t really reflect my business anymore and my logo is seriously outdated. I need modern branding that will attract modern clients.”
“I’m scaling my practice after almost 10 years and I’m ready for a complete rebrand of my business. I need new logos and updated service icons for my advertising.”

