Visual Branding Services for Mental and Physical Health + Wellness Practitioners

Building brand recognition through a cohesive visual branding strategy. Logos, color palettes, font libraries, graphics, & more.

Attract your ideal clients + build brand recognition with professional visual brand design.

Many hear “branding” and “logos” and think they are one and the same.  Logos are an important part of branding, but they aren’t a business’ “branding” alone.

Visual branding includes a primary and secondary color palette, a primary logo and logo variations, a custom word mark, a primary and secondary font library, and unique graphic elements (such as floral effects, custom illustrations, color blocks, and repeating patterns), and other important elements.

A trifold brochure lies unfolded on a gray background. The front page of the brochure shows an aerial image of the Maldives and the Vitamin Sea SUP logo is positioned at the top middle. The logo features a standup paddle boarder, arch, and name.
Cactus with business card featuring Unearthed Psychotherapy's logo, an orange marigold with exposed roots in front of an orange semi circle, "Unearthed" underneath, & "Psychotherapy" between orange lines below that.

Consistency in branding is key in ensuring brand recognition.

Consistent branding on your business cards and brochures, storefront, promotional products, social media posts, website, and everything in between will elevate your business’ presence and boost recognition and awareness of your business, both online and in-person. 

My branding clients also receive a Brand Style Guide to ensure they’re applying and using their new brand elements consistently and to the best benefit of their business.

Imagine this:
not long from now…

✔️ Your business officially has professional visual branding.

✔️ You have an entire suite of logos to choose from, so you always have a version of your logo that presents well.

✔️ You have brand colors with specific instructions on how to use your primary and secondary color palettes.

✔️ You have beautifully paired fonts and tips for consistency in using them.

✔️ Your unique icons and graphic elements for your business and services are leveling up your advertising and marketing efforts.

✔️ Your business’ visual branding elements are improving your overall appearance and reputation, both online and in person.

✔️ Your dream clients are taking your business more seriously thanks to your consistent visual branding.

You can rest easy knowing…

Your branding has been strategically and intentionally designed to attract your target clientele and Heartleaf has all of your brand’s visual design needs handled.

Heartleaf’s Visual Brand Design Process:

1. Learn + Design

After I learn all about your business, services, and specific branding needs during our Discovery Period, I’ll design three mood boards to represent the different ways we can go with the feel and style of your branding. This important step ensures we’re on the right track before moving forward.

2. Logos, Revisions, + Alternates

Next, three initial logo concepts are designed in line with the desired style, feel, colors, and goals. After you choose and we revise the winning logo concept, logo variations and logo marks are designed (and revised if needed) to make up your logo suite.

3. Graphic Elements

Custom icons to represent your services and unique graphic elements (shapes and patterns) are designed, revised, and approved. Not sure what you need? We’ll discuss it before we get started!

3. File Delivery + Guide

All logos, graphic elements, and icons are created and organized into a labeled folder system and delivered to you along with your Brand Guidelines PDF, with tips for ensuring consistency and success with your new branding.

Ready for stunning, intentionally designed visual branding for your business?

A white arrow points right
A white arrow points right
A white scripted H is inside of a white circle outline, all placed on an orange circle background

Comprehensive brand design packages that fit your budget.

These comprehensive visual branding packages will help you establish a professional presence both online and in person that attracts with your target clientele and drives business growth when used consistently.

Heartleaf’s Ultimate Visual Brand Design Package

Logos, Color Palette, Font Pairings, Custom Icons, + Graphic Elements

Ideal for businesses that are ready for a strong, cohesively branded presence that will attract your ideal clients. Come away with unique, professional, visually stunning branding that appeals to and attracts your dream clients.

Timeline: 5-6 Weeks

Starting at $2,200

Includes:

  • To learn more about your business, your mission, and your goals.

  • Moodboard, primary & secondary logos, logo variations, font selections, color palette, favicon, and graphic elements

  • All logos, graphic elements, and custom icons are designed and delivered in an organized, labeled folder system.

  • You’ll receive Brand Guidelines to ensure you’re using your new branding consistently in your marketing and advertising efforts for the best return on your investment.

  • For more marketing essentials such as design for business cards, brochures, flyers, or even storefront signage, Heartleaf has you covered.

Heartleaf’s Mini Visual Brand Design Package

Logos, Color Palette, + Font Pairings

Perfect for beginning businesses and those with a smaller budget. This mini visual branding package includes all the basics your business needs to get begin attracting your dream clients: logos, color palettes, and font pairing selections.

Timeline: 4-5 Weeks

Starting at $1,800

Includes:

  • To learn more about your business, your mission, and your goals.

  • Moodboard, primary & secondary logos, logo variations, font selections, and color palette.

  • All logos are designed and delivered in an organized, labeled folder system.

  • You’ll receive Brand Guidelines to ensure you’re using your new branding consistently in your marketing and advertising efforts for the best return on your investment.

  • For more marketing essentials such as design for business cards, brochures, flyers, or even storefront signage, Heartleaf has you covered.

Partner with Heartleaf and transform your business.

This time a few months from now, your business could have an entire suite of new logos, color palettes, font pairings, and unique, custom icons and graphics, working hard (through consistent use) to attract your dream clients.

Sign featuring former business name, "Bridgewater Therapeutic Massage" over a light blue background.
Orange arrow pointing to the right
An orange arrow points down
Business' new logo and name, "Bridgewater Massage & Wellness" placed over an image of a person lying facedown on a light blue massage table with black hot stones placed along spine.

Here are just a few reasons my clients hire me to handle their visual brand design needs:

“I know how I want my brand to feel, but I don’t know how to make it happen with colors and logos, and I want…my clients take my business seriously.”

“My branding doesn’t really reflect my business anymore and my logo is seriously outdated. I need modern branding that will attract modern clients.”

“I’m scaling my practice after almost 10 years and I’m ready for a complete rebrand of my business. I need new logos and updated service icons for my advertising.”

Whatever your reason… Heartleaf has you covered.

Work with Heartleaf

Now Booking for 2026

Now Booking for 2026 •

Some of the brands that have put their trust in Heartleaf:

All black logo for "Unearthed Psychotherapy" featuring a marigold with exposed roots in front of a semi circle, placed above business name, with two black lines on either side of "Psychotherapy."
All black logo for BREATH athletics, featuring an incomplete circle with a swish through the right, representing air/breath, and the business name below.
All black logo for "EDGE ITM" business featuring the name centered underneath a tree with circuits serving as branches and leaves.
All black logo for "Bridgewater Massage & Wellness" featuring a black and white dogwood flower above the business name.
All black logo for Prime Solutions Biomedical featuring an omega (Greek letter) with a swish and star, and "Prime" underneath.

Ready to attract your ideal clients with consistent, professional branding?

Book for 2026