Prime Solutions Biomedical
Website + Brand Foundations
A modern brand and website designed to support a growing biomedical services company.
Services Provided
Website Strategy
Custom Squarespace Website Design
Copywriting Guidance
SEO Foundations
Responsive Website Development
Brand Foundations
The Challenge
Prime Solutions Biomedical had grown beyond the capabilities of its original marketing materials and website. As the company expanded, it needed a more professional visual identity and online presence that clearly communicated its expertise while supporting future growth.
Over time, additional resources and product information also needed to be incorporated without overwhelming visitors.
(Prime’s Website + Logo, Before Heartleaf)
The Approach
Our relationship began with the design of a trifold brochure before expanding into a complete visual identity. After exploring several logo concepts, the team selected a custom Heartleaf design that established a bold, modern brand while remaining flexible across both print and digital applications.
The website redesign focused on creating a cleaner user experience, modernizing the overall appearance, organizing services more effectively, and introducing custom icons that helped visitors quickly understand the company's areas of expertise.
As Prime continued to grow, I remained involved by designing a dedicated Shop and Products page that balanced detailed technical information with a clean, intuitive layout. Product documentation, downloadable safety sheets, and chemical information were organized using expandable sections and thoughtful navigation to make complex information easier to browse.
The Outcome
Prime Solutions Biomedical now has a cohesive brand identity and professional website that better reflects the company's expertise and continued growth.
The flexible website structure also allows new products and services to be added while maintaining the clean, organized experience established during the redesign.
Design Details
Designed and developed in Squarespace
Mobile-responsive across all devices
Custom page layouts tailored to Prime’s business
Copywriting and content organization
Foundational on-page and backend SEO
Logos, color palette, and font pairings
Prime’s Home Page, Before Heartleaf
Prime’s Website, After Heartleaf
Project Snapshot
Industry: Biomedical Services
Project: Custom Website, Brand Foundations, Graphic Design
Services: Website Strategy, Custom Website Design, Responsive Design, Copywriting Guidance, SEO, Brand Foundations, Graphic Design
Platform: Squarespace
Timeline: 6-8 Weeks
Thinking About a Website of Your Own?
Whether you're opening a new practice or ready for a website that better reflects the work you do, I'd love to hear about your goals. We can talk through your ideas, answer your questions, and see if Heartleaf is the right fit.