Bridgewater Massage + Wellness

Website Design + Brand Foundations

A refreshed visual identity and evolving website designed to grow alongside a thriving wellness practice.

Services Provided

  • Website Strategy

  • Custom Vagaro Website Design

  • Copywriting Guidance

  • Brand + SEO Foundations

  • Responsive Website Development

The Challenge

When Becca first reached out, her massage practice was entering a new chapter. She was changing the business name, had outgrown her existing logo, and knew she needed a professional online presence that reflected the quality of care she provided.

As her business continued to grow over the following years, the website also needed to evolve alongside it—supporting new services, additional practitioners, and the expanding needs of the practice.

(Becca’s Website + Logo, Before Heartleaf)

The Approach

We began by creating a new visual identity that felt modern, clean, and welcoming. After exploring several concepts, Becca immediately connected with the final direction—a stylized dogwood flower that carries personal meaning while representing the Bridgewater community she serves.

The accompanying color palette uses calming blues, blue-greens, and soft neutrals to create a relaxing, inviting atmosphere before clients ever walk through the door.

After establishing the brand foundations, I designed and developed the practice's website. As the business grew, I continued partnering with Becca by rebuilding the website on a new booking platform, updating content, expanding service pages, and creating a wide variety of marketing materials, including flyers, social media graphics, promotional materials, and ongoing design support.

The Outcome

Today, Bridgewater Massage & Wellness has a cohesive brand identity and professional website that have grown alongside the practice itself.

What began as a new logo and website has developed into an ongoing creative partnership, allowing the practice to continue evolving while maintaining a consistent, recognizable presence both online and throughout its marketing.

Design Details

  • Designed and developed in Vagaro

  • Mobile-responsive across all devices

  • Custom page layouts tailored to Becca’s practice

  • Copywriting and content organization

  • Foundational on-page and backend SEO

  • Logos, color palette, and font pairings

Becca’s Home Page, Before Heartleaf

Becca’s Website, After Heartleaf

Image Alt Text: Bridgewater Massage & Wellness logo is placed over image of person lying facedown on blue massage table with hot stones placed along their spine.
Logo: A white dogwood flower with a yellow center and green leaves is placed above "Bridgewater" which is above "MASSAGE & WELLNESS". All lettering is black.
Full color Bridgewater Massage & Wellness logo is mocked up as debossed header on paper
Left: front of Bridgewater Massage & Wellness business card design. Full color logo on light blue background. Right: back of business card depicting owner image, dogwood flower in top left, and part of name/info.
Bridgewater Massage & Wellness' full color dogwood flower is placed on a circular light blue background
Bridgewater Massage & Wellness' website is shown on mobile, tablet, and laptop with plant accents on left, middle, and right.
Bridgewater Massage & Wellness' full color logo is shown on a sign on the side of a concrete building
A white dogwood flower with a yellow center and green leaves
Bridgewater Massage & Wellness' full color logo is shown on a black coffee cup on a wooden table with part of an ivy hanging in background
Business card shows full color logo shown on light blue and dark blue background. Business card is over a two toned gray background.
A "YOGA & PILATES" flyer marketing class names, schedules, class images, and how to sign up for classes.
Bridgewater Massage & Wellness' full color logo is shown on light blue background of a rolled out yoga mat. A rolled up yoga mat lies on top with a white label with logo.
Roadside flag design showing "YOGA" written vertically with slightly overlapping letters, "& PILATES CLASSES!" below, and dogwood flower below. Right: Mockup of flag in grass with trees behind.
A "THERAPEUTIC MASSAGES" flyer marketing service names, descriptions, and info on how to learn more.
Vinyl sticker of all black logo photographed at an angle from the right. A white lamp shade is on the bottom left.
Class attendees in downward position on yoga mats on right with "CLASS PACKAGES" and information on left.
Social media graphic with image of hot stones on client's neck held in place by LMT's hands. Below: service menu, info, and pricing
Business owner and Ashley stand together in a gymnasium behind a table displaying different marketing essentials designed by Heartleaf.
Social media graphic showing 3 products for sale on the right (a tube, bottle, and tin), and text describing ingredient on left.
Pilates instructor in background with 5-star review placed over cream rectangle in foreground.
Mood board for business shows color palette in the center rectangles, classroom on top left & right, massage room in top middle, rocks on bottom left and middle, and towel warmer on bottom right
Social media graphic introducing class instructor (shown on left, wearing all black with blonde braid, holding pilates ring over face) and text info on right.
LMT massages client with hot stones in background and a 5-star review is placed in semi-transparent rectangle in foreground, with circular image of massage room at top.
Social media graphic showing attendees on yoga mats with arms raised up, and "YOGA FLOW" and class info on the right.
Social media graphic with attendees in downward position on yoga mats on right & "YOGA + COFFEE" on left with info over semi-transparent image of coffee beans on left

Project Snapshot

Industry: Massage Therapist/Yoga + Pilates Studio

Project: Website, Brand Foundations, + Graphic Design

Services: Website Strategy, Custom Website Design, Copywriting Guidance, SEO Foundations, Brand Foundations, Responsive Design

Platform: MassageBook, then Vagaro

Timeline: 6-8 Weeks for Initial Work, Continuous since ‘22

Thinking About a Website of Your Own?

Whether you're opening a new practice or ready for a website that better reflects the work you do, I'd love to hear about your goals. We can talk through your ideas, answer your questions, and see if Heartleaf is the right fit.

Get in Touch

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