Edge ITM
Website + Brand Foundations
A complete brand and website transformation designed to position an established IT company for continued growth.
Services Provided
Website Strategy
Brand Foundations
Custom Squarespace Website Design
Copywriting Guidance
SEO Foundations
Responsive Website Development
The Challenge
Edge ITM had been serving businesses for years, but its visual identity and website no longer reflected its services. The aging GoDaddy website contained limited information, outdated design elements, and didn't clearly communicate the company's specialties or the industries it serves.
With opportunities to expand into larger markets—including interest from an international client—the business needed a modern, professional online presence that inspired confidence from the first impression.
(Edge’s Home Page + Logo, Before Heartleaf)
The Approach
We began by refreshing the company's visual identity through a new logo, updated color palette, typography, and custom icon system that created a more cohesive and contemporary brand.
The website redesign focused on clarifying Edge ITM's services while better communicating its niche and expertise. Through collaborative planning, strategic copywriting, custom layouts, and SEO foundations, I created a website that felt approachable while reflecting the professionalism expected of an experienced IT management company.
When an unexpected opportunity arose to work with a company abroad, the project timeline shifted dramatically. Together, we prioritized the remaining work, completed the website on an accelerated schedule, and launched in time to support the company's new business opportunity.
The Outcome
The finished brand and website present Edge ITM as the modern, experienced company it has become.
Rather than simply replacing an outdated website, the project created a cohesive online presence that better communicates the company's expertise while helping prospective clients quickly understand the services and industries Edge ITM supports.
Design Details
Designed and developed in Squarespace
Mobile-responsive across all devices
Custom page layouts tailored to Edge’s business
Copywriting and content organization
Foundational on-page and backend SEO
Blog Set-Up and Template Creation
Custom service and industry icons
Logos, color palette, and font pairings
Edge ITM’s Home Page, Before Heartleaf
Edge ITM’s Website, After Heartleaf
Project Snapshot
Industry: Technology Information Management
Project: Website + Brand Foundations
Services: Website + Brand Strategy, Website Design, SEO + Brand Foundations, Copywriting
Platform: Squarespace
Timeline: ~8 Weeks
Thinking About a Website of Your Own?
Whether you're opening a new practice or ready for a website that better reflects the work you do, I'd love to hear about your goals. We can talk through your ideas, answer your questions, and see if Heartleaf is the right fit.