Thoughtful website design for therapists who are ready to grow their private practice.
Whether you're opening your own practice or ready to move beyond a simple directory listing, Heartleaf Design Studio creates strategic, welcoming websites that help you build trust from the very first click.
A website should feel like an extension of the care you provide.
Your website is often someone's first impression of your practice. It should communicate professionalism, warmth, and trust before they ever reach out.
Whether you're launching a new private practice or ready for a website that reflects where your business is today, I'll guide you through a thoughtful, collaborative process from start to finish.
A calm, collaborative design experience.
Building a website doesn't have to feel overwhelming. I work with therapists because I value thoughtful conversations, meaningful collaboration, and creating something that genuinely reflects who you are.
You don't need to know anything about websites.
I'll guide you through each step, explain everything clearly, and make sure your website feels like you—not a template.
We’ll Work Together
A true partnership from discovery to launch. I’ll design and build your website using conversations and feedback.
Thoughtful Design
Every design decision has a purpose—from your messaging to your navigation.
Never Rushed
Quality work takes time. I intentionally keep my client schedule small so every project gets the attention it deserves.
Website Design Services
Choose the level of support that's right for your practice.
Launch Website
A polished, professional website for practitioners who already have an established visual brand they love and are ready to begin building their professional online presence.
$1,900
What’s included:
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Personalized planning questionnaire
Content planning
User experience strategy
Website structure
Goal setting
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Professional copywriting guidance throughout the project
SEO-minded website copy drafted for each page
Collaborative revisions to ensure your website sounds like you
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Fully custom Squarespace website (up to 3 pages)
Responsive design for desktop, tablet, and mobile
Image sourcing and selection
Custom icons and graphics
CSS enhancements where needed
Online booking platform integration
HIPAA-conscious contact form setup, when applicable
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Standard on-page SEO
Backend SEO settings
Meta titles and descriptions
Image optimization and accessibility best practices
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Website launch
Personalized website guide
14 days of post-launch support
Signature Website
A comprehensive website for growing private practices with an already-established brand that need additional space to showcase their services, answer common questions, and build trust with prospective clients.
$2,600
What’s included:
-
Personalized planning questionnaire
Content planning
User experience strategy
Website structure
Goal setting
-
Professional copywriting guidance throughout the project
SEO-minded website copy drafted for each page
Collaborative revisions to ensure your website sounds like you
-
Fully custom Squarespace website (up to 5 pages)
Responsive design for desktop, tablet, and mobile
Image sourcing and selection
Custom icons and graphics
CSS enhancements where needed
Online booking platform integration
HIPAA-conscious contact form setup, when applicable
-
Standard on-page SEO
Backend SEO settings
Meta titles and descriptions
Image optimization and accessibility best practices
-
Website launch
Personalized website guide
14 days of post-launch support
Complete Practice Launch
Perfect for practitioners starting from scratch who need both brand foundations and a custom website to confidently launch their new private practice and attract their ideal prospective clients.
$3,500
What’s included:
-
I’ll design a brand that reflects your practice and feels aligned with your professional identity. You’ll receive:
A full suite of logos
Font pairing selections
Color palette
Branded graphics/icons
Brand Guidelines
-
Personalized planning questionnaire
Content planning
User experience strategy
Website structure
Goal setting
-
Professional copywriting guidance throughout the project
SEO-minded website copy drafted for each page
Collaborative revisions to ensure your website sounds like you
-
Fully custom Squarespace website (up to 5 pages)
Responsive design for desktop, tablet, and mobile
Image sourcing and selection
Custom icons and graphics
CSS enhancements where needed
Online booking platform integration
HIPAA-conscious contact form setup, when applicable
-
Standard on-page SEO
Backend SEO settings
Meta titles and descriptions
Image optimization and accessibility best practices
-
Website launch
Personalized website guide
14 days of post-launch support
Starting from scratch?
Many of my clients come to me with little more than a practice name and a vision for the future.
If you're opening a new practice without an established brand, the Complete Practice Launch package includes both your brand foundation and your website. We'll begin by creating a cohesive visual identity—including a custom logo, color palette, typography, and a simple brand guide—then use it to design a website that feels polished, professional, and unmistakably yours.
Partner with Heartleaf Design Studio and transform your practice.
Here are just a few reasons my clients hire me to handle their professional design needs:
“I’m starting my own private practice and I need help with designing a website that feels authentic to my new brand and that attracts my ideal clients.”
“I’ve officially outgrown my Psychology Today listing. My private practice now has two other therapists and I need a website that reflects our warm and welcoming atmosphere.”
“My website doesn’t really reflect my practice anymore. We’ve grown so much! And my logo is also seriously outdated. I need a modern website design with branding that truly reflects my practice.”
Now Booking
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Websites for Thoughtful Practitioners
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Now Booking • Websites for Thoughtful Practitioners •
What it’s like to work together:
A thoughtful, collaborative approach from start to finish, designed around you.
1
Discover + Design.
Every project begins with getting to know you and your practice.
During the discovery phase, we'll talk through your story, services, goals, ideal clients, and vision for your website. Using everything we've discussed, I'll design a fully customized Home Page and develop a live desktop and mobile version for your review.
2
Review + Refine.
Together, we'll make sure everything feels just right.
You'll explore your Home Page on both desktop and mobile, reviewing the design, messaging, functionality, and overall experience. From there, you'll share any feedback—whether it's a small tweak or a larger revision—and I'll refine the design until it feels like a true reflection of your practice.
3
Build the rest.
Once your Home Page is approved, I'll bring the rest of your website to life.
Each page is thoughtfully designed to create a cohesive experience, following the visual style and structure we've already established. When the site is complete, you'll have another opportunity to review everything before final revisions are made.
4
Launch with confidence.
It's time to share your new website with the world.
After your final approval, I'll launch your website and make sure everything is running smoothly. You'll also receive two weeks of complimentary post-launch support, so if any questions come up as you settle into your new site, I'll be here to help.
Websites Designed with Care
Here are just some of the business that have put their trust in my professional design services:
Meet the Designer Behind Heartleaf Design Studio.
Hi there, I’m Ashley! (she/her)
I believe the best websites come from genuine collaboration—not rushed deadlines or one-size-fits-all templates. Creating a website should feel exciting, not overwhelming. That’s why I’ve built my process around thoughtful collaboration, clear communication, and taking the time to create something that truly reflects your practice.
I especially enjoy working with therapists and other independent health and wellness practitioners because I value the same qualities they often bring to their own work: compassion, patience, authenticity, and meaningful connection. Together, we’ll create a website that not only looks beautiful, but helps potential clients feel comfortable reaching out before they’ve even scheduled their first consultation.
Whether you’re opening a new private practice, or are ready for a website that better reflects where your business is today, I’ll guide you through the process from our first conversation to launch day—and beyond.
I’d be honored to help bring your vision to life.