Website Design + Copywriting: Delectable Delights
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Home Page
Delectable Delight’s Home Page professionally displays their business’:
+ Mission
+ Business Transparency
+ Call-to-Action Buttons
+ Testimonials
+ Call-to-Action Sections
+ Contact Information
+ Business’ logo in the top left
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Sweets (Products/Services) Page
The Products/Services Page of a website should further confirm to the customer they’re considering the right business!
Services or products should be organized in a way that is pleasing to the website visitor, easy to navigate, and easy to understand. Products should be organized and labeled in a way that makes sense to a visitor unfamiliar with the industry’s terminology, and should include images when possible.
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Portfolio Page - Proof of Work!
A website selling services and/or products should provide examples of their work for potential customers. Organizing the portfolio in an easy-to-navigate way that makes sense is essential for visitor experience (i.e., the visitor should expect to find flip flops under “Shoes” and sourdough bread under “Breads + Pastries”).
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Reviews Page - Social Proof!
Reviews lend to brand credibility, too!
Showcasing reviews on a “Reviews” page, in addition to showcasing a select few on all of the other website’s pages, improves a brand’s credibility and helps to further establish the brand as a professional in that industry.
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About Page
The About Page of a website serves as a way to humanize the business, and to offer a connection with customers and potential customers. Equally as important, it informs the website visitor as to how the business will benefit them.
Contact Page
The contact page clearly states the business’ contact information, location information, hours of operation, and offers a way to get in touch.
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