Brand Design: Bridgewater Massage + Wellness

Brand design services for a Licensed Massage Therapist and Yoga Instructor based in Bridgewater, Virginia.

Image Alt Text: Bridgewater Massage & Wellness logo is placed over image of person lying facedown on blue massage table with hot stones placed along their spine.
Logo: A white dogwood flower with a yellow center and green leaves is placed above "Bridgewater" which is above "MASSAGE & WELLNESS". All lettering is black.
Full color Bridgewater Massage & Wellness logo is mocked up as debossed header on paper
Left: front of Bridgewater Massage & Wellness business card design. Full color logo on light blue background. Right: back of business card depicting owner image, dogwood flower in top left, and part of name/info.
Bridgewater Massage & Wellness' full color dogwood flower is placed on a circular light blue background
Bridgewater Massage & Wellness' full color logo is shown on a black coffee cup on a wooden table with part of an ivy hanging in background
Vinyl sticker of all black logo photographed at an angle from the right. A white lamp shade is on the bottom left.
A "YOGA & PILATES" flyer marketing class names, schedules, class images, and how to sign up for classes.
Bridgewater Massage & Wellness' website is shown on mobile, tablet, and laptop with plant accents on left, middle, and right.
Bridgewater Massage & Wellness' full color logo is shown on a sign on the side of a concrete building
A white dogwood flower with a yellow center and green leaves
Class attendees in downward position on yoga mats on right with "CLASS PACKAGES" and information on left.
Social media graphic with image of hot stones on client's neck held in place by LMT's hands. Below: service menu, info, and pricing
Bridgewater Massage & Wellness' full color logo is shown on light blue background of a rolled out yoga mat. A rolled up yoga mat lies on top with a white label with logo.
Business owner and Ashley stand together in a gymnasium behind a table displaying different marketing essentials designed by Heartleaf.
A "THERAPEUTIC MASSAGES" flyer marketing service names, descriptions, and info on how to learn more.
Mood board for business shows color palette in the center rectangles, classroom on top left & right, massage room in top middle, rocks on bottom left and middle, and towel warmer on bottom right
Business card shows full color logo shown on light blue and dark blue background. Business card is over a two toned gray background.
Roadside flag design showing "YOGA" written vertically with slightly overlapping letters, "& PILATES CLASSES!" below, and dogwood flower below. Right: Mockup of flag in grass with trees behind.
Social media graphic with attendees in downward position on yoga mats on right & "YOGA + COFFEE" on left with info over semi-transparent image of coffee beans on left
Social media graphic showing 3 products for sale on the right (a tube, bottle, and tin), and text describing ingredient on left.
LMT massages client with hot stones in background and a 5-star review is placed in semi-transparent rectangle in foreground, with circular image of massage room at top.
Social media graphic introducing class instructor (shown on left, wearing all black with blonde braid, holding pilates ring over face) and text info on right.
Social media graphic showing attendees on yoga mats with arms raised up, and "YOGA FLOW" and class info on the right.
Pilates instructor in background with 5-star review placed over cream rectangle in foreground.
  • I first started working with Bridgewater Massage & Wellness in 2022 to design their new logo and to design and build their new website. Back then, it was designed on her booking platform, Massage Book, and now, I’ve designed. and rebuilt it on Vagaro.

    When Becca first contacted me, she was no longer happy with her now-old logo, and was eager to have something more modern and minimalistic. She was also changing her business’ name, so her old logo had to go. In addition to these things, she knew she needed a website to thrive in this modern world.

    With her logo, I designed three concepts for her to choose from and she fell in love with one of the concepts instantly. After a few revisions, her new logo was finalized. More than that, it held special meaning to her—the dogwood flower represents both Bridgewater and the area, due to its many Dogwood trees, and it represents her close-knit group of longtime girlfriends, who have supported her in all of her business endeavors.

    She wanted colors that are calming, relaxing, and inviting, so her massage clients felt welcomed and comfortable in her space. In the end, we opted for shades of blue-greens, blues, and a couple of neutral shades.

    Over the years, she expanded her services to include yoga and Pilates, and 5 additional Licensed Massage Therapists. I’ve designed countless social media graphics, flyers, marketing materials, and much more, and truly value our working relationship.

Ready to attract your ideal clients with a professional visual identity?

Let's get started!
Previous
Previous

Unearthed Psychotherapy

Next
Next

Goat Friends: Animal-Assisted Therapy