Brand Design: Bridgewater Massage + Wellness
Brand design services for a Licensed Massage Therapist and Yoga Instructor based in Bridgewater, Virginia.
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I first started working with Bridgewater Massage & Wellness in 2022 to design their new logo and to design and build their new website. Back then, it was designed on her booking platform, Massage Book, and now, I’ve designed. and rebuilt it on Vagaro.
When Becca first contacted me, she was no longer happy with her now-old logo, and was eager to have something more modern and minimalistic. She was also changing her business’ name, so her old logo had to go. In addition to these things, she knew she needed a website to thrive in this modern world.
With her logo, I designed three concepts for her to choose from and she fell in love with one of the concepts instantly. After a few revisions, her new logo was finalized. More than that, it held special meaning to her—the dogwood flower represents both Bridgewater and the area, due to its many Dogwood trees, and it represents her close-knit group of longtime girlfriends, who have supported her in all of her business endeavors.
She wanted colors that are calming, relaxing, and inviting, so her massage clients felt welcomed and comfortable in her space. In the end, we opted for shades of blue-greens, blues, and a couple of neutral shades.
Over the years, she expanded her services to include yoga and Pilates, and 5 additional Licensed Massage Therapists. I’ve designed countless social media graphics, flyers, marketing materials, and much more, and truly value our working relationship.

