Logo Design: BREATH athletics

Logo design services for a USA-made athletic wear company based remotely in the Shenandoah Valley of Virginia.

Business card left: shows black BREATH logo on white card with dotted corner design on top right and bottom left. Card on right shows logomark on left with owner info on right and same dotted corner design.
All black logo for BREATH athletics, featuring an incomplete circle with a swish through the right, representing air/breath, centered over "BREATH" below, with "athletics" in lower case italic font.
White logo mocked up on side of brown sweatpants with white drawstrings, and "conscious activewear • conscious athlete" in white vertical writing down the leg on the left
All white logo shown on black tag on wrapped gift with brown paper and a cream colored ribbon
All white logo shown on black circular background
All white logo shown over image depicting the silhouettes of three hikers on a mountain top with the sunrise directly behind them.
Green water bottle with white logo on center, lying on tan folded fabric
Almost complete circle with a swish through it, representing air/breath.
Black drawstring bag with white logo centered on front sits on the ground with a gray background
Left: Black sweatshirt with white logo mark (circle & swish) on chest. Right: Black sweatshirt with white logo centered on back
  • When Trenton, the owner of Breath athletics first contacted me, he was in need of a minimalistic, timeless logo for his USA-made athleticwear company, remotely based in Virginia.

    I designed three initial logo concept for him and he quickly chose the concept that you see above. We worked to tweak the hand-lettering and a few other design elements for his company, and ended up with a logo he was proud to own.

    Note: These mock-ups were designed as part of the logo design process with my client to demonstrate how the logo looks in real world applications. These designs and colors do not represent BREATH athletics or its merchandise.

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