Visual Identity Design: Vitamin Sea SUP (Stand-Up Paddleboading) Yoga

Brand design services for a fictitious stand-up paddle boarding yoga instructor based in the Republic of Maldives.

All white Vitamin Sea Logo is placed over aerial view of Maldives, with blue waters, a pier, and buildings
White logo is mocked up on bag with a blue and yellow watercolor background and light blue strap, all placed over image of water and sand.
White logo and operating hours shown as vinyl decal on window of cream colored building with window box and overgrown plants. Potted plant and wall sconce/lamp are on right.
A trifold brochure lies unfolded on a gray background. The front page of the brochure shows an aerial image of the Maldives and the Vitamin Sea SUP logo is positioned at the top middle. The logo features a standup paddle boarder, arch, and name.
Business card front & back design. Front shows all white logo over blue and yellow watercolor background. Back shows same background with image of owner and info inside white rectangle. Placed over blue and white background with plant leaf and candle
A blue paddle boarder in yoga pose on yellow board with yellow sun to right and yellow semi circle above. Design is centered over "Vitamin Sea" in blue and "SUP YOGA | MALDIVES" in yellow.
White logo is mocked up on dark blue water bottle with white lid, held in hand of someone with pink nail polish
Brand board depicts full color logo, alternate logo, logomark, color palette, graphic elements, custom icons, and font pairings
Alternate logo for Vitamin Sea depicts just "Vitamin Sea" in white lettering inside white circular cutout on a light blue circular background
Blue paddle boarder in yoga pose on yellow board with yellow sun
White logo mocked on dark blue shirt worn by person standing in front of rusted metal wall
Van wrap showing ocean with aquatic vegetation, white logo over door, and yoga info on left reading "OFFERED DAILY. STANDUP PADDLE BOARDING YOGA. BOOK + phone number. Van is on coastal street with palm trees behind.
Yellow circle with white circle outline inside and white "V Sea" placed inside. "Sea" has a scroll line under "ea."
Paddle boarder is depicted in same yoga pose in all white
All white Vitamin Sea logo placed over aerial image of shallow ocean water with aquatic vegetation and paddle boarder on blue & white board
In all white: paddle boarder in yoga pose on board with sun to right & semi circle above. Design is centered over "Vitamin Sea SUP YOGA | MALDIVES".
All white logo is shown over rectangular blue and yellow watercolor background

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